Greenwood Campbell was awarded the contract to build a website for Ramsay Health Care, their new website was developed using Sitecore. For more information on Greenwood Campbell visit their profile and if you require further information on Sitecore please our page dedicated to the technology. Greenwood Campbell is a Sitecore partner in the UK.
Ramsay Healthcare wanted a new customer-centric website and wanted it built using an enterprise CMS which was capable of handling the complex integrations between 30 + hospital websites. Ramsay Health Care required strategic, technical, SEO, design and UX expertise to migrate a huge amount of content from one platform to another.
Sitecore Case Study – Ramsay Health Care UK
Greenwood Campbell completely redesigned the user experience, focussing on a number of user stories, specifically targeting first-time visitors who may not have an understanding of the technical terminology used by healthcare professionals.
Because of the technical complexity of the multiple site integrations and the content editing requirements of the Ramsay marketing team , Greenwood Campbell chose to build the new sites on the Sitecore CMS platform. This meant that we could re-use the existing bespoke databases so visitors could easily search for hospitals, consultants and health procedures within the website.
From here, they used our expertise in Digital Marketing to accelerate the new site and save some money on paid advertising at the same time. This included:
- Working with the Ramsay team to introduce new areas of advertising on Google Ads
- Optimising Weight Loss activity to improve their competitive edge in an ever increasing competitive market
- Creating brand visibility through improved messaging in ad creative and ad extensions
- Increasing site traffic through additional business areas and utilising learnings from current areas to expand coverage and exposure
- Ensuring Ramsay Health Care account is in the best possible position, adopting the latest Google Ads products/capabilities to maintain a competitive edge