National Forest appointed Zoocha as their web partner for the migration of three of their websites to a new single platform. The old platform had limited editing capabilities and a high reliance on developer time to make updates. The project was built using Drupal open source technology. For more information on Zoocha, and the Drupal services they offer, please visit their profile. Zoocha is a Drupal agency which is located in Hertfordshire, UK. To read more case studies and projects from Zoocha and other Drupal agencies, please visit our Drupal case studies page.
Collectively re-aligning the National Forest online brand and portfolio of websites as one- to promote the National Forest and future proofing inline with their product roadmap: Migrate three sites to one single Drupal 8 CMS platform to modernise the architecture and provide ownership of the content to reduce development expense. Create a method for online transactions to simultaneously collect donations and provide eCommerce functionality for shop products Create a search feature to enable users to explore the National Forest and plan their trip.
Drupal Case Study From Zoocha
Allow users to book ‘Plant a tree’ experiences online and reduce the back office admin overhead The approach National Forest are a NFP/ charity that work closely with Defra, therefore adherence to the GOV.UK Service Manual was selected as the best practice approach:
Discovery, Alpha, Beta and Live approach Stakeholder workshops to establish the wider project scope Research directly with National Forest users to establish needs, motivations, goals and pain points.
Card sorting to establish an evidenced information architecture that will meet user needs Information Architecture mapping and iterative testing User journey mapping and wireframe iterations to produce informed user journeys through the website Iterative user testing to enhance best practice and ensure the site works for users.
Fully managed development roadmap to take the site to Live Results / outputs A high performing Drupal 8 CMS with National Forest enabled with full content control and publishing capabilities giving the National Forest the ability to enhances its online presence:
CRM integration to maintain consistency across National Forest campaigns Bespoke design implementation that allows the National Forest to ‘stand out’ from competitor websites Robust eCommerce solution facilitating ‘Plant a tree’ experiences and dedications, as well as future-proofed shop functionality to help National Forest grow their brand licencing strategy Measurable donations facility – demonstrating how and when campaigns increase donations.
Ongoing analytics analysis and sprint iterations to enhance website performance.
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