Website Express were awarded with the project to design a new website for Innovate Trust. They originated from a student volunteer project at Cardiff University, Innovate Trust provides support and guidance to disabled people. The site uses Drupal open source Content Management System. To read more Drupal case studies and project please visit our page dedicated to Drupal.
Requirements and Solution
In early 2018 Website Express were asked to assist Innovate Trust in rebranding for their 50 year anniversary and undertake the design of their new website. They have a video-focused approach to marketing – to enable them to easily brand this content we also created an animated version of their new logo.
Rebranding Their charity
The rebrand process took Website Express just two weeks. From initial sketches Website Express produced three ideas for the client to choose from, which were presented consistently to avoid bias. The approval process was fantastic, both in terms of meeting the team and having the opportunity to present the brand ideas to some of the people they support. Fortunately both cohorts preferred the same design and they left Innovate Trust feeling excited by the decision they had made!
Building a Drupal Website
Innovate Trust loved the exciting colour scheme which Website Express proposed in the brand approval meeting. Following through with this pallette and creating something that remained very legible was really important. Typography was over-sized and contrasts strongly against background colours. The top header area contains a video background featuring some of the clients the charity work with. “Work for us” is highlighted as recruitment remains a high priority for Innovate Trust. Their site uses Drupal technologies.
- Modern clean design reflecting the organisation and values
- Highly accessible to service users with a variety of disabilities
- Interactivity at all levels
- Easy navigation Intuative, easy to use CMS